D-Panthenol (Provitamin B5) 100 g

Humectant & Conditioning Ingredient for Skin and Hair Care

D-Panthenol, also known as Provitamin B5, is a widely used cosmetic ingredient valued for its humectant, skin-conditioning and hair-conditioning properties.

It is commonly incorporated into:

• Shampoos
• Hair conditioners
• Hair masks
• Leave-in products
• Facial serums
• Creams
• Lotions
• Cleansing products
• Hand-care products
• Body-care products
• Selected baby-care formulations

D-Panthenol is particularly useful in formulations designed to improve moisture retention and provide a softer, smoother sensory profile.

What Is D-Panthenol?

Panthenol is the alcohol analogue of pantothenic acid, also known as Vitamin B5.

D-Panthenol is the biologically active dextrorotatory form.

INCI Name: Panthenol
Common Name: D-Panthenol / Provitamin B5
Primary Functions: Humectant / Skin Conditioning / Hair Conditioning

The exact physical form and concentration depend on the commercial grade.

Moisture Retention

D-Panthenol acts as a humectant.

Humectants help attract and retain water within the formulation and at the surface of skin or hair.

This can contribute to:

• Softer skin feel
• Reduced dry-feeling sensation
• Improved smoothness
• More comfortable skin feel
• Better-conditioned hair

It should not be described as permanently changing skin structure.

Use in Skincare

D-Panthenol is widely used in:

• Facial moisturizers
• Body lotions
• Hand creams
• Serums
• Cleansing products
• After-care formulations

Its main cosmetic benefits include:

• Supporting moisture retention
• Improving softness
• Supporting a smoother skin feel
• Contributing to skin-conditioning formulations

Skin-Conditioning Effect

Panthenol is commonly used in formulations for dry or sensitive-feeling skin.

Appropriate cosmetic positioning includes:

• Helps soothe dry-feeling skin
• Supports comfortable skin feel
• Helps improve softness
• Supports a well-conditioned skin surface

Avoid medical claims such as treating eczema, dermatitis or damaged skin unless the finished product is regulated and supported for that purpose.

Use in Hair Care

D-Panthenol is particularly popular in:

• Shampoos
• Conditioners
• Hair masks
• Leave-in conditioners
• Hair serums
• Styling products

It can help improve:

• Hair softness
• Manageability
• Flexibility
• Smoothness
• Shine
• Conditioned feel

Does Panthenol Repair Hair?

Panthenol does not biologically regenerate damaged hair.

Hair fibers are not living tissue.

However, Panthenol can help improve:

• Surface condition
• Flexibility
• Smoothness
• Moisture retention
• Appearance of dry or damaged-looking hair

Therefore, more technically accurate wording is:

“Helps improve the appearance and feel of dry or damaged hair.”

rather than claiming permanent repair.

Hair Breakage Claims

Panthenol may help improve hair flexibility and conditioning, which can contribute to easier handling and reduced mechanical stress.

However, it should not be marketed as:

• Preventing hair loss
• Strengthening hair roots
• Stimulating hair growth
• Treating scalp disorders

without appropriate substantiation.

Use in Shampoo

Panthenol can be added to shampoos as a conditioning and humectant ingredient.

It works alongside the surfactant system rather than providing cleansing itself.

Possible benefits include:

• Softer after-feel
• Better manageability
• Improved sensory quality
• Support for dry-hair formulations

Use in Conditioners

D-Panthenol can be incorporated into:

• Rinse-off conditioners
• Hair masks
• Leave-in products

where it may complement:

• Cationic conditioners
• Fatty alcohols
• Silicones
• Botanical oils
• Proteins

Use in Creams & Lotions

D-Panthenol may be incorporated into the water phase or cool-down stage of suitable emulsions.

It is commonly used in:

• Facial creams
• Body lotions
• Hand creams
• Lightweight moisturizers

to support moisture retention and skin feel.

Use in Serums

Panthenol works well in many water-based and emulsion-type serums.

It can be combined with ingredients such as:

• Glycerin
• Hyaluronic acid
• Niacinamide
• Betaine
• Hydrolyzed proteins
• Botanical extracts

depending on formulation compatibility.

Use in Baby-Care Formulations

Panthenol may be included in selected baby-care products because of its conditioning and humectant properties.

However, the presence of Panthenol alone does not make a finished product automatically suitable for babies.

Baby-care products require careful evaluation of:

• Preservatives
• Fragrance
• pH
• Microbiological quality
• Skin compatibility
• Finished-product safety

Typical Usage Levels

The correct use level depends on the commercial grade and active concentration.

General starting ranges may include:

Creams & Lotions

0.5–5%

Facial Serums

0.5–5%

Shampoos

0.2–2%

Hair Conditioners & Masks

0.5–3%

Leave-In Hair Products

0.5–3%

Cleansing Products

0.2–2%

These are practical formulation ranges rather than universal limits.

Always follow the supplier TDS.

Active Concentration Matters

Commercial Panthenol materials may be supplied as:

• High-purity D-Panthenol
• 75% D-Panthenol solution
• Powder grades
• Liquid grades
• Panthenol blends

For example, using:

2% of a 75% Panthenol solution

does not provide the same active Panthenol amount as using:

2% of a 100% active grade.

Always calculate based on active content.

Form & Appearance

The physical form depends on the specific commercial material.

D-Panthenol may be supplied as:

• Viscous liquid
• Concentrated aqueous solution
• Solid or powder-type specialty grade

Do not state simply “liquid or powder” without checking the actual product specification.

Water Compatibility

Panthenol is generally compatible with aqueous cosmetic formulations.

It is commonly incorporated into:

• Water phases
• Cool-down phases
• Water-based serums
• Emulsions

The exact processing method depends on the supplied grade.

Processing Temperature

For professional formulation, it is generally preferable to avoid unnecessary prolonged heat exposure.

A common approach is to add Panthenol during the cooling stage when practical.

However, exact processing temperature should follow the supplier TDS.

pH Considerations

Panthenol performs well in many conventional cosmetic pH ranges.

However, a universal statement such as:

pH 4.5–7.0

should only be used if supported by the specific supplier documentation.

The relevant pH is primarily that of the complete finished formulation.

Panthenol in Soap

D-Panthenol can technically be incorporated into selected cleansing products, but traditional cold process soap is not its ideal application.

Cold process soap exposes ingredients to:

• Strong alkalinity
• Saponification chemistry
• Potential heat

These conditions can reduce the value of specialty conditioning actives.

Panthenol is generally better suited to:

• Shampoos
• Liquid cleansers
• Conditioners
• Creams
• Lotions
• Serums

than to conventional cold process soap.

Melt & Pour Soap

Small amounts may be evaluated in compatible melt and pour bases.

However, additional humectants may affect:

• Bar hardness
• Sweating
• Surface moisture
• Texture

Always stay within the soap-base manufacturer’s recommended additive limits.

Is Panthenol a Preservative?

No.

D-Panthenol is not an antimicrobial preservative.

Water-containing formulations still require an appropriate preservative system where necessary.

Product Details

Product Name: D-Panthenol
INCI Name: Panthenol
Alternative Name: Provitamin B5
Weight: 100 g
Primary Functions: Humectant / Skin Conditioning / Hair Conditioning
Water Compatibility: Water-Compatible / Water-Soluble depending on grade
Applications: Shampoo, Conditioner, Serum, Cream, Lotion and Personal-Care Formulations

Purity

Only state:

100% Pure D-Panthenol

if confirmed by the actual COA.

If the product is a 75% Panthenol solution, the correct composition should instead reflect:

• Panthenol concentration
• Water
• Any stabilizers or supporting ingredients

Professional customers should always review:

• COA
• SDS
• TDS
• Active content
• Purity
• Water content
• Storage requirements

Cosmetic vs. Medical Claims

Panthenol is also used in pharmaceutical and dermatological products.

However, a cosmetic raw material page should not automatically claim that the ingredient:

• Heals wounds
• Treats irritation
• Treats dermatitis
• Repairs damaged skin
• Prevents hair loss

Such claims may change the regulatory classification of the finished product.

Storage

Store D-Panthenol:

• In tightly closed packaging
• In a cool and dry place
• Protected from contamination
• Away from excessive heat
• Away from direct sunlight where recommended

Because Panthenol can be hygroscopic, protect the product from unnecessary moisture exposure.

Safety Information

• For cosmetic formulation use.
• Avoid direct eye contact.
• Do not ingest unless specifically supplied for food or pharmaceutical use.
• Keep out of reach of children.
• Follow supplier SDS and TDS.
• Evaluate the finished product for its intended use.
• Use appropriate hygiene and preservation procedures during formulation.

Wholesale, Private Label & Contract Manufacturing

We also supply D-Panthenol, humectants, conditioning agents, cosmetic actives and other formulation raw materials in wholesale quantities for cosmetic brands, laboratories, manufacturers, retailers and professional formulators.

In addition to raw material supply, we provide private label and contract manufacturing services for shampoos, conditioners, hair masks, creams, lotions, serums, cleansers and other customized personal-care formulations.

Custom products can be developed with different humectant systems, proteins, botanical extracts, conditioning ingredients, fragrances, textures, viscosities, packaging formats and private label designs.

For bulk D-Panthenol orders, private label cosmetic products or contract manufacturing, please contact us with your required grade, active concentration, quantity, intended application, packaging requirements, target market and estimated production volume.